The American colour standards company Pantone has been selecting a new ‘Color of the Year’ each year since the beginning of the new century. For the first time a blending of two shades has been chosen as the 2016 ‘PANTONE Color of the Year’. The colours are the pretty and perfectly harmonising combination of the pink ‘Rose Quartz’ and the baby blue ‘Serenity’. I would now like to introduce the two colour shades and provide some examples of how they can be used.
‘Rose Quartz’ and ‘Serenity’ are chosen as the colours of the year
For the past 12 months it has been the aubergine tone ‘Marsala’ which has featured in the creative scene and demonstrated exciting perspectives for its use in the fashion, beauty and design industry. The strong colour has now been replaced by a much softer colour perspective for 2016. For the first time the jury of the Pantone Color Institute has chosen a blending of two shades and from my point of view it is a worthy successor. The colour duo consists of the warm rosé tone ‘Rose Quartz’ and the tranquil blue ‘Serenity’. According to Pantone the two harmonious colours fulfil our yearning for reassurance and security as an antidote to modern day stresses.
The two colour shades are also inevitably connected with the gender-specific colours frequently chosen for baby accessories. However it is precisely these traditional gender roles which are revoked by the combination of rosé and blue, as the way of looking at colour and its use reflect the progress of gender equality in our society. Modern consumers are increasingly comfortable with using colour as a form of expression and digital communication has also led us to such an open-minded use of colour. We are already experiencing this process in the modern world of fashion and this in turn usually has an influence on colour trends in all other areas of design.
“As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.”
Leatrice Eiseman (Executive Director, Pantone Color Institute®)
Trend colours from Pantone
One thing is clear – by endorsing a trend colour manufacturers such as Pantone are relieving us of a difficult part of the creative process and the search for style. Such trends create security and a sense of belonging. They encourage us to try things which had not previously been on our creative radar. Of course the creation of colour trends is an important part of business for Pantone and from the point of view of their own marketing and communication it is a very clever move. The following video provides another explanation of the creation and hype surrounding the ‘Pantone Color of the Year’.
Using ‘Rose Quartz’ and ‘Serenity’ in offset printing
The coming autumn offers countless opportunities to use these soft and innocent-looking colours. It is also conceivable that they can be employed in other areas beyond fashion and beauty and should certainly be considered for modern projects. A large number of print media are just waiting to be enhanced with ‘Serenity’ and ‘Rose Quartz’ and at the end of the article I will provide you with some inspiration. In order to have your print products printed with this special colour at Saxoprint, simply lay out the desired elements in your designs with the colour codes 9281 (Rose Quartz) and 7451 (Serenity) from the fan decks of the ‘Pantone Pastel’ and ‘Pantone PLUS Series‘. The type of paper is chosen via the suffix C (coated) or U (uncoated).
We have put together all of the information about the use of Pantone and HKS at SAXOPRINT on our website. Please note that we only print Pantone colours from the fan deck of the ‘Pantone PLUS Series’. For the ‘Rose Quartz’ from the special pastel shade fan decks you would need to select an equivalent from the ‘PLUS Series’.
It is left to your own taste and that of your customers whether you use the two colours in your projects separately or in combination. Of course ‘Rose Quartz’ and ‘Serenity’ can also be brought together with other colours. You can generate possible colour combinations and colour schemes for your projects with, for example, the Adobe Color CC colour wheel. Simply enter your base colour with the help of the values listed in the diagram shown above and depending on the colour rule used you can create a harmonious colour set.
Examples for the use of ‘Rose Quartz’ and ‘Serenity’