Practical small formats with lots of creative freedom
The purpose of
CD covers and
CD booklets is more than just filling empty CD cases and looking attractive and colourful. Behind the square small formats, there is often a well thought-through strategy which encourages people to buy the CD or conveys additional information.
Typically, CD covers and CD booklets are used for music CDs, but companies are increasingly setting a high value on the use of multimedia advertising and the most effective designs.
CD covers and booklets for your music CDs
As early as the first vinyl records, people started to design bright covers to introduce bands and song titles and to attract attention with colourful images, which were at times rather in-your-face. Vinyl record covers, as the predecessor of the CD cover and booklet, therefore have a tradition of over 100 years which has been through many trends over the years.
When designing CD covers and CD booklets, information about the artists, music titles and song lyrics is often incorporated. They usually also include thank you messages, information about the producers, additional information about the band members and, of course, pictures.
CD covers and booklets for your company CDs
While there is no easily definable standard trend with regard to designs for the covers and booklets in the music industry, companies are often restricted by their corporate design.
Typical areas where the use of CD covers and booklets can be worthwhile are company presentations, annual reports or detailed presentations of products and services.
Design guidelines
To effectively reach the right target group, you should follow a well thought-through concept when creating your design. When creating the design you could consider the following questions:
- Who do you want to appeal to?
- What information do you want to convey?
- Which images could effectively appeal to your target group?
- What effect do you want to achieve?
- What additional benefits do you offer the CD owner with your cover or booklet?