As we mentioned last week, we at SAXOPRINT were sponsors for the prestigious Marketing Week Engage Awards, held at the very venerable Grosvenor House Hotel in London on Thursday, 26th June. We’d been greatly looking forward to seeing the ad industry’s finest in all their finery, and the more than 1000 guests were indeed dressed in their best tuxedos for this gala dinner and award show.
Everyone was in a truly celebratory mood and ready to witness the crowning of the most creative of the country’s creatives with prizes and applause, getting the evening’s MC Claudia Winkelmann off to an easy start. She managed to keep that interest and excitement going throughout the entire evening, however, which was no mean feat given that there were 31 (count ‘em!) awards to get through.
Our category, Agency of the Year, was one of the most prestigious, and as the nominees were read out, you could feel the tension in the room start to rise: AMV BBDO, Cheil UK, MediaCom, Carat, Holler, WCRS and adam&eveDDB. Every name in this strong set carried the expectations to new heights…
When the winning agency was announced, the room went wild. Cheers, whoops, popping corks. Oh, who the winner was? Don’t worry, we were just getting to that. But first, we thought we’d tell you about the Brand of the Year. Here’s a clue for you: You either love it or you hate it!
Yes, that’s right, the Brand of the Year 2014 is Marmite. With its wilful polarisation and attention grabbing campaigns, the nation’s favourite/most deeply despised toast topping has once again stolen the limelight in brand advertising with the help of new (and deeply controversial) campaigns such as the “Marmite neglect team” TV ads. As with the spread itself, you either hate or love this spot – which, whatever you make of it – means that it is as true to the brand identity as anything can be.
This kind of high-profile, risky, and ultimately successful work is exactly what one its creators – adam&eveDDB – the Agency of the Year award. There you go: we told you! This successfully agency also produced edgy, impactful campaigns for Foster’s and Volkswagen, making this an exceptionally well-deserved award.
Following the announcements, winners and runners-up alike enjoyed the musical stylings of the very talented Ella Eyre, who managed to have everyone out of their seats and dancing, tuxedo or no. A skillful DJ followed and, before we knew it, it was the early hours of the morning and we were still dancing. Just like adam&eve’s work: every single second of the evening was exciting and left us wanting more!