In a way, we’re almost afraid to tell you about the latest award show we sponsored. I mean, we don’t want you to get the wrong idea and think that our jobs at Saxoprint consist of little more than red carpets and champagne receptions (they don’t: it’s more like standard office flooring and tea breaks). On the other hand, though, we just couldn’t resist letting you know that we were the official print partner for The Drum Design Awards 2015.
After all, it’s a perfect match: The Drum is the UK’s largest marketing website, providing news, background stories, and jobs to a specialist MarCom audience on the net; Saxoprint, meanwhile, leads the UK online printing market and turns thousands of designs produced on computers into paper reality. So both our companies really are anchored in this exciting part of the design industry – and are delighted to award its brightest and most creative.
What did being the official print partner mean, though? Well, besides the usual benefits for us (you’ll see that our logo cropped up on the tickets, on the website, etc.), we also got to give something back by sponsoring the specific category award for Print Design. All of the entrants were commercial designers who have made waves on paper, card, or another printed material. And since the most fun part of our work is watching designs take shape in the printing process, we really are happy to highlight success in this area of design.
All the nominees were, if you ask us, all worthy of being winners. The seven entrants were from a range of agencies designing for a full range of clients: there was work for every type of organisation from Legal and General (Bostock and Pollitt) through to the British Heart Foundation (Rose), and all of it was very good. All of the nominees (the two abovementioned plus SB STUDIO, MARK STUDIO, JAM Creative, and Thompson Brand) had produced truly excellent work and it was great to see so much talent in action.
So when we presented the Print Design prize at the swanky black-tie awards ceremony on 23rd April, you might have seen us smiling almost as much as the lucky winner. And it wasn’t just because of the champagne, but because of the genuine pleasure we got from seeing good work given due recognition.
Impressions of The Drum Design Awards 2015
