Business card, envelop, compliment slip, and letterhead is the key elements of corporate branding. Today, more and more companies are using creatively designed business stationery to convey the image and personality of their business and to leave a long lasting impression. Using clever colour coordinations, these branding attempts extend to company logos, pens, envelopes, postcards, booklets, letterhead, business cards, ink stamps, and even mobile apps or websites.
The objectives that a good brand will achieve include:
In this post we have listed the 5 most important tips to create stationery branding.
It’s important to use only the most premium paper or highest quality material for your professional correspondence. A client will notice the difference between standard photocopy paper and thick, glossy, high-quality paper. This small detail can be enough to change the perception of your company in the mind of a potential client.
While most of the businesses will try and stand out from the crowd with their custom printing designs, make sure that you are not choosing unreadable or complicated fonts. A client will be looking for text that is easy on the eye, that can portray information clearly and efficiently. Find more information on font size and line width in our blog article. Try not to use more than three different fonts. Of course there are exceptions, but generally it is good practice to use a max of three fonts. The font is one of the most important, and most problematic, aspects of creating great stationery branding.
Colour is always a great tool with stationery and other marketing materials – it attracts attention and makes the read all that bit more interesting. The right colour can be extremely powerful, by highlighting an important area or communicating a specific idea. Colour signifies quality and value in the reader’s eye and is visually appealing. Choose those colours for your stationery branding, which look best together.
Everything you’re choosing must have a connection with your logo. Fonts, colours and even the size. Since your logo is the face of your company, it should absolutely be visible on every product you are making. Using it will add brand awareness for your company.
5. Graphics & Images
When it’s time to choose pictures and images, be careful. The logo must be the main accent for your branding. Professional pictures and graphics must be closely aligned with your logo. The point of stationery is communication, and the logo shouldn’t get in the way of that. However, it should also be noticeable enough to create an instant link to your brand and into the viewer’s mind.
Branding is a top priority for most businesses and allows consumers to build up recognition for your logo, design or slogan. Customers and consumers are always willing to purchase from an established brand as their trust will be unfailing, so custom printing stationery items can not only help you build your brand but also act as a marketing campaign. Your stationery branding could be the first step to attract and show skills for new clients.