ProStudio is a new collaborative platform created by SAXOPRINT to connect businesses and designers online. We believe that all businesses should have access to professional design talent, while being able to manage their print fulfilment from the same place. Salvatore Severino joined the SAXOPRINT ProStudio community shortly after it was launched. As production manager for a busy print marketing company, Salvatore was keen to streamline his design and print procurement. We caught up with Salvatore to get his take on the SAXOPRINT ProStudio community, and how it has ‘saved [his business] a lot of emails’.
A new way to find design talent – Interview with Salvatore Severino
SAXOPRINT: What were your first impressions of the platform?
Salvatore:I really liked it. I thought it was very slick, very quick, and informative. I remember thinking the interface was very user-friendly, and knowing that there’d be no problem with the guys back in the office using it.
From a business point of view, it’s just so great to have everything centralised with regards to both design and print processes, it saves a lot of emails.
SAXOPRINT: Were there any particular features or tools that stood out?
Salvatore:I really liked the two-way functionality; being put in immediate contact with an actual designer, then being able to have a conversation with them and share project-related assets was brilliant.
I also liked being able to view different designers based on their specialisms, such as leaflets or business cards, and select them based on reviews from their previous project work.
SAXOPRINT: How important is it for your business to work with professional designers?
Salvatore:It’s very important for us to have designers who are sufficiently skilled and experienced in print work. The approval process that SAXOPRINT ProStudio is founded on really cuts out the hassle of having to go out to market.
SAXOPRINT: How did you find the process of sourcing a designer using SAXOPRINT ProStudio?
Salvatore:I found the format of the designer profiles to be really helpful, all the information you need is instantly visible. You can see previous work they’ve done to help you get an idea of the quality and style of their work, their typical customer base, and their design capabilities and experience.
For us, it’s about finding that balance of quality and responsiveness in a designer. ProStudio’s navigation functions, coupled with the content from the client-submitted reviews, will no doubt help many other businesses achieve this as well.
SAXOPRINT: What other benefits does the platform offer your business?
Salvatore:From a business perspective, SAXOPRINT ProStudio offers so much to both us and our clients, it’s a lovely online community. Just as the designer information is immediately visible, we’ve got all of our company details on there; who we are, what we do, and setting that up was really straightforward. The asset management tools are key as well, and I imagine they will be a great help to many businesses – they really help to streamline the exchange of important project information between designer and client.
Writing a brief for individual projects is quick and easy
SAXOPRINT: What impact do you think SAXOPRINT ProStudio will have on your future marketing activities?
Salvatore:I can certainly see our marketing and print processes speeding up as a result. ProStudio’s ease of access should have a significant effect on our efficiency as a business.
The ability to source all of our design and print from one place, rather than having to approach multiple suppliers and printers will help us greatly in terms of driving our business forward.
“SAXOPRINT ProStudio is slick, quick, and user-friendly. It’s a lovely online community.”