ProStudio is SAXOPRINT’s professional design and print community, where designers showcase their skills online and win work with businesses who value real creative talent. Creative director Drew Selman decided to get a leg up on his freelance competitors by joining the ProStudio community and uploading his project work to the platform. We caught up with Drew to find out his thoughts on SAXOPRINT ProStudio, and how it has given him ‘another avenue to generate business’.
A new way to find design work – Interview with Drew Selman
SAXOPRINT: What was it about the premise of SAXOPRINT ProStudio that interested you?
Drew:As a designer, one of the hardest things to do is generate new clients and find new business. Having another avenue to generate that business, and one that includes print in the process, was an idea that interested me greatly. Getting involved with ProStudio in its early stages was a no-brainer.
SAXOPRINT: What were your first impressions of the platform?
Drew:What immediately struck me about SAXOPRINT ProStudio was the very clean interface, as quite a puritan designer that was something that really appealed to me. I liked the fact that ProStudio wasn’t constructed around an over-complicated tab system or some other lengthy navigation process.
SAXOPRINT: How did you find it performed? Were there any particular features or functionalities that stood out?
Drew:Setting up my profile on SAXOPRINT ProStudio was a piece of cake, I’m not a technically-minded person, but I found it very easy to do. Within seconds I’d propagated images onto the site and had them transcoded into the right format. Overall it was very straightforward, very easy to pick up and use.
In terms of more unique features, I liked the opportunity to be able to converse with other designers. Not only does this allow people like me to pass on knowledge and experience from over the years, but it allows those designers who are new to the profession to tap into a pool of industry knowledge.
ProStudio is something that is there for everybody to benefit from, regardless of experience, and I really like that.
SAXOPRINT: Do you feel there is currently enough conversation between fellow design professionals?
Drew:I think there tends to be a rivalry among fellow designers who are looking to source work, and they don’t like the idea of talking with the enemy. The communal aspect of SAXOPRINT ProStudio completely subverts that, and encourages design professionals to share their ideas and encourage one another so we can all win the work we deserve.
SAXOPRINT: Before becoming a star designer on ProStudio, how did you normally go about sourcing new clients for design work?
Drew:Most of my clients were acquired through word of mouth. What’s great about ProStudio is that it’s a similar premise – it’s still essentially a referral system, the difference is that I don’t have to do all the networking, I can sit on my backside and wait for the emails to come in.
Each designer can show off their talents with a custom portfolio
SAXOPRINT: How do you feel SAXOPRINT ProStudio differs from other online freelancing platforms?
Drew:There are lots of people out there trying to get designers and businesses together, but this is the first time someone from the print end has decided to step up. The fact that SAXOPRINT have managed to do this while making the whole process more intuitive and collaborative is very impressive.
ProStudio gives me the opportunity to offer my clients good quality design work that is guaranteed to be printed at a reasonable price. Considering most of our work is done for start-ups and SMEs, cost-effective printing is key. Also, amalgamating the design and print processes makes the overall transaction a lot more efficient than those of other freelance or networking platforms.
Furthermore, there are no registration or handling fees. I speak directly with clients over the platform and receive their payment in full. I also appreciate that I am in competition with a maximum of two other designers per brief – giving me a higher chance to get work.
“What’s great about SAXOPRINT ProStudio is that I don’t have to do all the networking, I can sit on my backside and wait for the emails to come in.”