True to the old adage that “a picture says a thousand words” the most complex topics can be explained visually. With our product information and explainer videos, we present diverse aspects of our product range in moving images. Our range of topics include: types of paper, folds and binding and the various options for processing and finishing. We hope that all of your lingering questions will be answered by the following videos. Have fun watching.
|Explainer videos from SAXOPRINT|
|Types of fold||Types of paper|
|Types of binding|
There are countless ways to fold flyers and other advertising materials into smaller formats. The most important and popular options are now introduced through text and image.
The letterfold flyer is often used in everyday life, for example, by businesses or clubs to present their services and offers in detail. As a typical variation we present a closed DL long folded leaflet, which is made from an open A4 format with two parallel folds. This results in a total of 6 pages where information and image material can be clearly and logically arranged. In this clip, we demonstrate how to fold a letterfold and how the finished product will look.
The z-fold allows different types of content to be presented in a well-structured manner. Also known as the concertina fold, where each fold runs in the opposite direction to the previous one. In everyday life we often see it used as a 6 sided folded leaflet for exhibitions, brand flyer, drink menu and even as a CV flyer. If more information needs to be included, you can fit it on up to 12 pages.
The gate fold, also known as the window fold. The fold is structured like the closing of a double casement window or a winged altar. There are two variations of the gate fold available.
For the open gate fold both side sections are folded towards the centre. This results in a total of 6 pages, creating a wide back and two narrow sides. The narrow sides together are the same size as the wide back. The closed gate fold, on the other hand, offers 8 layout pages. Compared to the open variation, it is folded one additional time in the centre. A folded leaflet which is folded in this manner is the perfect way to produce an element of excitement or surprise for the recipient.
The double parallel fold offers you the maximum space for your information. The 12 page double parallel fold is first folded inwards parallel to the centre and then – similar to the letterfold – folded two more times to create the final closed format.
This print product is an excellent choice when a lot of content is to be presented and yet remain small enough to have in hand. The A6 format, for example, is the perfect size to fit in your pocket. This folded leaflet can be used as an information flyer, for introducing a product range or the processing of image material with a panorama effect.
A cross folded leaflet is folded lengthways and subsequently crossways. Allowing thefolded edges to form a cross, along with four fields. It has a front and back, which results in an 8 sided cross fold. This is perfect for extensive site plans or infographics. This type of fold is also frequently used to guarantee the convenient transportation of posters.
Depending on the product, the choice of paper and its grammage should be considered carefully. There are also different types of paper, for example recycling or art paper. Find out more about two classic forms which have rather different functions below.
The most frequently used material for everyday advertising is coated paper. It consists of cellulose with low wood content. Thanks to its coating (gloss or silk) and the dispersion coating which can be applied additionally during the print process, a smooth and impermeable surface is created which makes it more difficult to write, stamp or print on it afterwards. The coating seals the ink and provides the paper with additional stability. The brilliant whiteness and a range of 90 to 400gsm grammages of this coated paper gives the print product an intense and high-contrast look.
In complete contrast to coated paper is uncoated paper, which comes without coating and can be written on afterwards in various ways. Furthermore it is printable which means it is suitable for use with photocopiers, inkjet and laser printers. The untreated surface of the paper facilitates ink absorption. Letterheads, envelopes, notepads and writing pads are typically printed on uncoated paper.
The following two videos deal with finishing options. UV coating and lamination possess the characteristic of making the print product more robust and elegant, allowing it to adapt better to its subsequent area of application and make it appear more unique. The finishing process is an additional step which takes place after printing.
A stunning, glossy look can be achieved with UV coating on a large number of print products. UV coating consists mainly of polymerisable binder components and is applied via a coating system. The integrated UV drying system means that the silky gloss or matt special coating dries in a matter of seconds. In addition to the high-quality visual characteristics and effects, UV coated products are also characterised by a particularly pleasant feel. Choosing UV coating for your printed products helps you to stand out in a crowd. The scratch resistance and extra stability offered also make this type of finishing a popular choice for the cover pages of a brochure or a flyer/folded leaflet.
Lamination is often an excellent choice to give that finishing touch to the look, feel and durability of a printed product. However, in comparison with a thick lamination, a much thinner and finer film is used. Glossy lamination intensifies the colours of a printed product, while matt lamination conveys a pleasant, velvety feel. The additional surface layer also protects the print product from scratches or abrasions and helps to repel moisture. A classic application for laminated print products is for catering items such as: menus, tent cards or place mats – where durability is important. The same applies to the cover pages of a brochure, which are often subjected to stress through transport and being passed on to customers, interested parties, etc.
We add a crease along the fold edge of folded business cards, folded leaflets or 6 page brochure covers in high grammages so they can be easily folded. In the process the material is weakened and a linear indent appears on the opposite side in the form of a ridge. Particularly with products with heavy paper grammages, this type of processing reduces colour and paper cracking.
Perforation involves a slit or hole punch, which makes it easy to tear off a page or section of a page. There are several ways to use perforation lines in printed items. Perforation is typically used with entrance tickets, vouchers, order forms or response cards, which can be torn or completely separated.
From cost-effective staple binding to high-quality PUR perfect binding SAXOPRINT offers many opportunities to bring together your content in an attractive brochure.
Books with hardcover are elaborately produced and have an excellent quality, representing an absolute highlight of our product range. In particular, the robust cover displays the durability of this print product – a characteristic indispensable for non-fiction books, textbooks or note books as well as dissertations or annual reports. In order to show the individual design in a favourable light, the front and end pages are available in 3 colours and the headband in 4 colours.
For a glossy magazine or a company brochure, PUR perfect binding can provide the finishing touch in many different ways. It is a real eye catcher and improves the feel as well as the durability of the product. PUR perfect binding is recommended for brochures with a low or high number of pages. Unlike traditional thread sewing, PUR perfect binding enables a very high production speed. The book pages are bonded in the cover via Polyurethane adhesive (PUR) and the final product can be opened and the pages turned with ease.
In order to find the right type of binding for your brochures, it helps to consider what they will be used for. We offer both staple binding and loop binding to fit your needs. Classic staple binding folds the individual pages and attaches them together with staples. Club magazines, employee magazines or advertising catalogues are possible areas of application. We also offer loop binding where staples curved into loops are attached to the spine of the brochure, which means they can be filed away in ring binders. Training materials or instruction manuals are popular examples for this type of print product.
The big advantage of spiral binding is that the individual pages can be opened and folded back. This is ideal for notepads, music or song books and diverse product portfolios used during conversations with customers.
I hope that I have been able to answer all of your questions. If you require more information please leave us a comment. Leave us your suggestions or requests for further video content from SAXOPRINT.