First-class golf in the Bavarian town of Bad Griesbach – with record attendance, top performances and an excellent golf course, the second annual Porsche European Open 2016 was a complete success. SAXOPRINT was also there and was able to present itself for the first time to the golfing world.
The online printing service, SAXOPRINT, is expanding its sponsoring efforts to the international level. As the official print partner of the Porsche European Open, SAXOPRINT was able to advertise at the Bad Griesbach tournament taking place from September 22nd to 25th – one of the two PGA European Tour tournaments taking place in Germany this year. This was the first sponsoring endeavour in the golfing world for the international company. The tournament offers SAXOPRINT an exciting and challenging platform in which they can reach a specific target group and can enjoy an increase of national and international brand recognition.
Top-rate competition, an exciting tournament, polite sportsmanship between players and a large, engaged audience were all to be found at the Porsche European Open. The tournament is a part of the PGA Tour – a traditional and prestigious tournament series founded in 1978 and first came to Europe in 2015 with the PGA European Tour. After a successful rehearsal last year, the 2016 tour had an even more successful turnout. 35,300 people were in attendance – 10,000 more than the previous year. The last day alone had 11,600 visitors present and an additional 400 million people watched on the live TV broadcast shown in 45 countries worldwide.
More than 35.000 visitors at the Porsche European Open 2016
As the central event of the PGA European Tour, the Porsche European Open creates an atmosphere of tradition and sportsmanship. Many of the top golfing names have tournaments at the Golf Resort Bad Griesbach, Europe’s largest golf and spa resort. This unique location is particularly captivating by providing both a challenging course and a picturesque setting in the beautiful Bavarian hills. The course is 6,500 metres long and offers a variety of sand and water traps which prove to be challenging even for the top European Tour players. The course has certainly earned the right to host such a prestigious award in the world of professional golf.
World-class golfer, Martin Kaymer, who has won two Major Championships, was among those vying for the 2 million Euro prize. That grand prize eventually went to 26 year old Alexander Levy from France (-19). He beat out his competition, Ross Fischer from England, by only one stroke in an exciting two rounds.
Winner of the Porsche European Open 2016: Alexander Levy
Despite all the sporting success, this week of the tournament was not an easy one. The organisers had to deal with a flooded course due to heavy rainfall the weekend before. As a result, the official Porsche European Open Pro AM tournament had to be cancelled last-minute. This tournament would have offered amateur golfers the chance to play against the pros the day before the start of the European Open. Additionally, there was constant fog in the morning, which influenced scheduling and ultimately led to cutting the tournament short from an original four rounds to three. Despite these difficult conditions, the players and the audience members were in good spirits and the participants were able to play a few superior rounds of golf.
Heavy fog delayed the schedule
Directly after the tournament, Dominik Senn, tournament manager and CEO of 4SPORTS, the marketing agency and host of the Porsche European Open, proudly announced that next year’s tournament will also be taking place in Bad Griesbach. The dates will be from July 27th to 30th, 2017 which follows the British Open – a very coveted time slot. The week following the only European Major tournament is ideal, because it allows world-class golfers that are normally committed to the US PGA Tour to commit easier. This appointment is more convenient for many of these golf pros and will help elevate the level of competition in the Bavarian tournament.
Daniel Ackermann, Managing Director of SAXOPRINT:
“Sport sponsoring is an integral part of our corporate communications. With our commitment to the Porsche European Open, we are expanding our sponsoring activities further at the international level and, at the same time, adding golf to the sports we support. With our sponsorship, we are expanding and strengthening our brand awareness internationally. Additionally, golf illustrates some of the characteristics that are important to the print industry and to our daily work such as: precision, technology and the highest quality.”
Partner Logo: Porsche European Open & SAXOPRINT
SAXOPRINT has made a two year commitment to the Porsche European Open, and looks forward to a successful partnership. SAXOPRINT’s first endeavour into the golfing world was very positive and shows the potential for the brand. Planning for 2017 is already underway in cooperation with 4SPORTS.