Today I would like to tell you about a new way to enhance your print products – perforation!
I will briefly explain what perforation lines are, how to highlight them in your artwork and give you some ideas about how to use them!
What are perforation lines and why are they used?
Perforation comes from the Latin word “foramen” and means hole or opening. It describes the piercing of objects in a regular alignment. For print products it refers to the perforation of paper or cardboard packaging so it is easy to tear off a piece of paper or a section of a page.
Perforations are most commonly used so that contact details or other important information can be removed from the actual print product and kept for future reference.
Information for the creation of artwork
A perforation is recommended for a paper weight of 135gsm and over. Perforation is not possible for paper weights below 80gsm.
There are two ways to mark a section where a perforation line is to be added. The artwork can either contain a dotted line on the section where the perforation line is required or a template can be added to the artwork which shows where the line will be and is named accordingly (e.g. Ordernumber_Perforationpattern.pdf).
However, it is important to make sure that when saving the artwork you do not include any reference lines which mark the section where the perforation lines are to be inserted. This is to ensure that the reference lines are not printed on the actual product. There are different ways to insert a perforation line or lines.
You can add up to 6 parallel lines which are 10mm apart. For folded products it is also necessary for the perforation lines to run parallel to the fold.
maximum of one orthogonal (right-angled) running perforation line is possible for 1 and 2 sided print products. This line does not have to run from one end of the page to the other, it can stop half way.
Here is a list of the most important factors for the individual products, also presented in a diagram.
Flyers with Perforation Lines
individual perforation lines run parallel
a maximum of 6 perforation lines
minimum distance of 10mm between the individual perforation lines
for the best results a paper weight of at least 135gsm is recommended
Folded leaflets with Perforation Lines
individual perforation lines run parallel
the perforation lines must also run parallel to the crease
a minimum distance of 10mm to the fold edge must be observed or the perforation line must be integrated directly in the crease
a maximum of 3 perforation lines
a minimum distance of 60mm between the individual perforation lines
Brochures with Perforation Lines
the perforation line runs parallel
the perforation line must also run parallel to the spine of the brochure and should not run into it
a maximum of 1 perforation line can be integrated in each four-sided brochure
a minimum distance of 10mm to the crease must be observed
a paper weight of at least 135gsm is recommended
Using a perforation line / product suggestions
The most common products which use perforation lines are flyers, folded leaflets, postcards and brochures. Perforation lines are extremely versatile and flexible as you can remove a section of the print product without having to use scissors. Perforation lines have many different uses.
in a brochure, for example, the most important information can be summarised on one page and be presented as a detachable checklist or overview of facts. Through the removal of a section of the print product, clients or business partners can put the detached section in their pocket or attach it to a pinboard. This means that the product, service or information is always close at hand. The same applies to contact details or order summaries. If someone has detached the information from the flyer or folded leaflet and wants to place an order or get in contact at a later date they will have the information handy.
Perforation lines can be used for vouchers or membership cards so that they can be easily torn off and kept in a wallet or purse. They can also be used for competitions or raffles, where cards must be filled in and returned.
It is also sometimes necessary to present information in a clever and organised manner so that the target audience remember it for as long as possible.
I hope that I have been able to provide you with some inspiration about the use of perforation lines. If you come up with any other creative ideas about perforation lines, tell us about them below this article! If you have any questions, just ask!