PRINT IS DEAD! Or so they’d have you believe. With charities worldwide fighting to justify marketing budgets, print spend is often challenged. Yet an overwhelming 79% of gifts to charities come from direct mail, and 56% of donors believe that print is the most trustworthy of all communication channels. In fact, a whopping 33% of donors would take a negative view of a brand not offering any printed communications. That’s why we partner with charities just like yours, helping you get the highest possible return for every pound of print expenditure.
View our ‘Importance of print’ INFOGRAPHIC
Magazine printing is more than one-way communication
Despite a shift of marketing funds towards digital, charities continue to spend the majority of their advertising budgets on magazine printing and direct mail (61%). And for good reason:
72% of donors like to receive something in the post to honour their support
60% of donors consider print magazines as tangible benefits of membership
75% of charities use print magazines at fundraising and awareness-raising events
69% of readers pass their magazines to others
25% of charity supporters keep printed material for future reference – commonly known as the ‘mantelpiece effect’*
Source: Reading Between the Lines, CharityComms report, 2015
More effective than other channels
But it’s more than just ‘preaching to the converted’. There’s a compelling, tangible experience with direct mail that inspires supporters to take action, over and above other channels.
Plus, when direct mail is used in conjunction with digital marketing efforts the results are exponential. Campaigns combining digital and print yield 25% higher responses than digital alone. (Source: McKinsey Development)
But don’t just take our word for it!
Charity marketers on print
“We get about 10,000 calls for information and advice from every charity magazine we send out. We also receive lots of enquiries about our commercial products like scooters or stairlifts, for up to four months after publication. So we know people are hanging onto the printed magazine.”
Marianne Hewitt, Head of Brand at Age UK
“We find appeals work better in print than online – especially if we are trying to buy a piece of land or raise money for a wildlife project. Promotions like selling Christmas cards do very well with an insert in the newsletter.”
Charlotte Rowley, Senior Marketing Officer, Cumbria Wildlife Trust
“Fundraising appeals work best when there is a letter, a response form and a reply envelope. These three elements are essential to increased donations.”
The Institute of Fundraising
Charity fundraising: spend less time worrying about print and more time perfecting your message
We believe in helping charities reduce their fundraising expenses with simple, cost-effective print solutions. We believe in keeping your quality high, your costs low, your environmental impact minimal (even neutral) and your message on point.
SAXOPRINT is print partner to some of the UK’s biggest charities, and we’re offering a 10% discount on an extensive range of charity printing services to help aid your fundraising efforts.
*Voucher code is valid until 30.06.2016 for the entire product range, for new customers. This voucher cannot be combined with other discounts.