Promote your new venture or professional services wih a brand new business card design. This Photoshop tutorial shows you how to design a stunning card in a few easy steps and how to get it print ready for production in our online print shop with all the bleed and margins. The tutorial is for a classic business card size of 85x55mm and will help you to professionally promote your services to potential business partners.
Create a new Photoshop document (File -> New), make sure it is in the CMYK colour mode and 300dpi minimum. The size should be 89x59mm, which includes 2mm bleed on each side for trimming. To mark the bleed area (which should not have any important information in it), I always create some guides, just 2mm away from each edge of the canvas.
Let’s start with the background of the card. With spring finally on it’s way, I decided to use a fresh green with a slight gradient in it, just to give it a bit more depth. Define the foreground and background colour as you wish the gradient to appear, then select the gradient tool and click into the rectangular box at the top to determine the gradient effect. Choose the first option, ‘foreground to background’, as shown. Now you can simply drag the gradient across the canvas until you’re happy with the look!
It’s always a good idea to give the background some texture as well, so let’s fill it with some circles and transparent elements. Feel free to use a different shape there, anything goes really! Make a new layer and then select the circle tool from the menu on the left and draw up a few circles in different sizes. Make sure you hold down the shift button in order for them to become perfectly round. You also have to press shift if you want to add more circles to your current selection, just release it shortly after you started drawing the next circle in order to get it perfectly round, too. To fill the circles, simply right click the selection, choose ‘Fill’ and then ‘White’. Go back to the layer inspector window and bring the opacity down to 20% to create a transparent effect.
How to make the boxes. Create a new layer, choose the rectangular selection tool and draw up a square box while holding down the shift button (this will ensure even proportions). Turn the box by 45 degrees, again, while holding down the shift key. Fill with the gradient tool, this time going from white to black.
Copy and move the box over and over as often as you like in order to create a pattern. When you’re done, select the new layers you just created by that process, open the drop down on top of the layer inspector window and select ‘Merge Layers’ – this way you will have all the boxes on one layer and can handle them easier when applying effects, etc. In our case, we just want to bring down the opacity on top of the layer inspector to 20% (try it out until you’re happy!) in order to make the green background shine through. Have a play with the layer module tool as shown in the screenshot. If you select ‘Multiply’ then the green background will shine through nicely, however, I decided to leave it at normal as it appears a tad more 3 dimensional that way. The result should roughly look like in the image shown.
Insert your company logo, preferably in white to give a nice contrast to the green background.
Now let’s move on to the back side of the card. Therefore, please repeat the first step of the of the tutorial or alternatively copy the saved file, open it and delete all the contents, apart from the layer with the transparent circles. Create another layer and give it a white background, make sure you move it to the bottom of the layers list, so that it sits behind all other elements of the design.
Insert your company logo in the lighter green we used for the gradient on the front of the card. Select the layer with the circles and fill them with the darker green used on the front gradient and drag the opacity down to 10%. The result should look as shown.
Now it’s time to insert the contact details and name of the person the card is for! The name is always good in a bolder typeface so it stands out a bit and a font size of 10 to 12pt will suffice, the title should be around 8pt big and therefore only in 100% black to allow for a good print registration, unless you wish to print with a Pantone colour of course.
Save the file as a print ready PDF and make sure the output resolution is above 300dpi.