First and foremost business cards are as the name suggests used for handing business contacts over to partners, clients or customers during formal introductions as an aid to memory. But a clever designed and well-structured business card can do a lot more than this. Everything from making the first impression to deepening business relations as well as delivering your information in a creative way by using it for example as a flyer or gift card. Today we give you some business card inspiration for creating your individual tailor-made design.
The content of a Business Card
A business card typically includes the giver’s name, company affiliation (usually with a logo) and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website. It can also include telex, bank account and tax code.
And that’s exactly it. Content of a classic business card is the name and some contact details of the correspondent person. In different countries different content and formats are common but some points are universal standards such as name, company name, address, post code, telephone, mail address and web page if relevant. More information like bank details or tax numbers can be added as well if needed in further business communication. Sometimes photos are added to the card which can deliver trust and friendliness but means a lot more effort as its mandatory to keep the photo up to date. In countries like China, Russia or Greece that use special characters as their writing language it is common to print one side with the special character and the other one in the usual typeface so that it can be understood internationally. This applies as well in Brazil for example. One side is printed in Portuguese and the other one in English.
If you want to stand out and dont necessarily need to deliver all of the information above why not going after the motto less is more and online put down your name and phone number or mail adress and fill the rest with a creative and appealing design or even leave it blank.
The design of a Business Card
Traditionally many cards were simple black text on white stock; today a professional business card will sometimes include one or more aspects of striking visual design.
You are save with the combination of black font on white background as it offers the highest readability. If you dont want to apply this classic it is always a good advice to use complementary colours to create a harmonious image. In our article about poster design we explained some facts and showed examples. If you are unsure about the message that the colour you have chosen will deliver have a look at the colour psychology. But most of all the business card has to meet the requirements of your corporate identity and therewith the corporate design which describes the overall appearance of your company in all print products, colours, web and everything else.
Basically your business card can be anything from classy and professional over funny and clever to crafty and creative. Just go ahead and think about how you want to present you and your company. What fingerprint do you want to leave after a conversation or for introducing yourself.
Printing of a Business Card
When it comes to printing there several points to take into consideration. The main ones are size and colour. 85x55mm is seen as a business card standard in Central Europe and this is the format we offer in our shop. In other regions formats as 90x55mm or 90x50mm are more common. Depending on your design you have to order different colour settings.
4/4-coloured (euroscale): The CMYK colour palette can be used for the design on both sides.
4/1-coloured (euroscale + black): The front is printed in colour and the back in black and white.
1/1-coloured (black): Both pages are printed with greyscale colours.
1/1-coloured (HKS): Elements are printed by using a HKS spot colour on both sides.
2/2-coloured (black + HKS): Greyscales and a spot colour are used on poth pages.
5/5-coloured (euroscale + HKS): The design is a coloured mixture of the CMYK colour palette and a HKS spot colour.
Examples of professional Business Cards
As promised here are some selected designs as samples of business card inspiration.