Today we are introducing another young talent to you. Andrea Cardinale is a graphic designer and works as such and art director between Italy and the UK. He took his first steps in this field when he was a kid. He used to practice skateboarding with his friends and started drawing graphics for t-shirts and stickers for a small street wear company inspired by skateboard and urban culture. What begun as a passion became his job.
Claudia: When having a look at your web page I can tell that your working in a lot of different areas. Please tell us a bit more about your work and your portfolio.
Andrea: Yes I like to work in different fields with different styles and techniques, trying to mix to create always something new.
Usually all starts with a pencil sketch ( very important part to focus on the project), but this is no always possible, then once the idea is ready I start with the proper software.
In my portfolio I displayed the works more relevant to me, that better express me and how I work. Unfortunately beeing often busy, I don’t have the possibility to update it frequently.
Claudia: What would you consider being the favourite field you work in? What style or technique do you prefer?
Andrea: I like to work on branding and logo design projects but above all every project where I can express myself at 100%, but sometimes you have to follow certain guidelines.
I like vintage style where the combination between fonts and colors is very important.
Claudia: Such a creative person as you are needs a lot of inspiration, right? Where do you get it from? What inspires you?
Andrea: I always been inspired by what surrounds me, I have the fortune to travel a lot and I lived abroad. Know new places, people and urban cultures that inspired me and still continue.
I have to say that inspiration could also arrive also doing the simply things of all days. But the research phase is important as well.
Claudia: With all those influences and the variety of your work do you have an identifying feature that can be found in all your artworks?
Andrea: I always try to be clear, and use the right combination between fonts and colors.
Claudia: What is your philosophy in life or favourite quote?
Andrea:
The real voyage of discovery consists not in seeking new lands but seeing with new eyes.
—Marcel Proust
Claudia: Any closing words of wisdom you wanna share with the world?
Andrea: I think the most important thing is to follow your dreams and passions, with love and energy.
Take what you love to do and turn it into a job, because this will make us happy. Try to see as much as possible of the world and discover its many cultures is the most important thing that can enrich our culture and make people complete. Never give up the great difficulties of life and continue to persevere to get what you really want.
