Flyers – the universal advertising medium
Flyers are a popular advertising medium for businesses. They take very little time and effort to create and produce, they are low-cost, and best quality flyer printing remains affordable even in small runs. Flyers provide potential customers with important information about company services, details about new products, special campaigns or events in a concise form. That is why flyers are appealing.
For the best possible advertising results and lowest possible waste, there are a few ground rules which should be followed. When designing your flyer, the description of your product's USP should be kept as concise, accurate and as focussed as possible. For example, flyers targeted at young people demand a different approach than booklets for senior citizens. It is also important that the flyer contains key details about your company, the product or service advertised, contact information, or how long a campaign or special offer is valid.
The layout of the flyer communicates the advertising message on a visual and emotional level, and thus draws the reader's conscious – and subconscious – attention to the main message. Whether flyers, business cards or booklets, success depends upon balance: optimum layout and content proportion, page number and size, font, graphics and paper weight or grammage. As a rule, flyers in A4 or square format attract attention more effectively than a flyer in A6 or DL format.
Print finishing with an ultraviolet coating gives your flyers that 'extra something' and makes them just that much more exclusive. In addition to lending printed products a distinctive appearance and feel, UV coating is a very good choice for advertising materials that will be exposed to moisture, sunlight or handling. As well as enhancing colour brilliance, UV coating increases the durability of your prints. Our friendly customer service team is happy to help you select the right paper and finishing option to produce an optimal print result.
Options for printing flyers
We print two basic kinds of advertising flyers. Our online print shop offers you the classic, unfolded flyer printed on one or both sides, according to your specifications. We use the term leaflets when referring to folded sheets or folded flyers, which can be printed with a minimum of four sides and a maximum of twelve sides.
Flyers with folding & perforation are available from our online printers in all standard sizes (A4, A5, A6, A7, A8, and DL), in either portrait or landscape orientation. Paper for flyers is available in offset or art paper from 80 to 100 gsm. We print artwork in gloss or silk finish and on paper from 135 to 300 gsm.
Flyers with colour designs are available in the following options:
1/1 colour (black)
2/2 colour (black + 1 HKS or Pantone spot colour)
4/4 colour (Euroscale)
4/1 colour (Euroscale and black)
5/5 colour (Euroscale + 1 HKS or Pantone spot colour)
A comparison of flyer folds
The following options are available for folded flyers: roll fold, open (6-side) or closed (8-side) gatefold and Z-fold (accordion and concertina folds). Both folding and perforation are available from our print shop at reasonable prices.
The 'roll fold' is a type of parallel fold in which the left and right sides are folded around the centre of the sheet, without changing direction. A 6-side folded sheet has three columns on each side of the paper's printable surface. The roll fold principle can be applied to 8 or 10 side folded sheets as well. The roll fold is our customer favourite – not least because it is the easiest to handle.
The 'Z fold' (zig-zag) is also known as accordion fold an also covers the variations 'concertina fold' and 'bi' or 'tri fold concertina'. Here, two or more pages of the sheet are folded in different directions, forming a zig-zag. With 'gate-fold', the outer sides of the flyer are folded inwards, like window shutters or a winged altar, and do not overlap each other. In a six-page folder, these two flaps form the centre section.
Perforations for customer replies
It is recommended that perforations be made on paper with a grammage of at least 135 gsm, such as art paper etc. Perforations are practical when vouchers, membership or registration cards, contact details or other important information have to be cleanly detached from the flyer or leaflet, without need of scissors, to obtain feedback from customers. On folded sheets, a maximum of three perforations – in various sizes – are possible. In a classic flyer without folds, a maximum of six parallel perforations and a perpendicular line1 (at right-angles) is possible. The lines can be either continuous or interrupted.
In artwork files, the perforations must be shown as dotted lines to guarantee a correct print result. Alternatively, a perforation template in PDF format can be submitted together with the artwork files.
Flyer design and print templates
Professional DTP software such as InDesign or Photoshop should be used to design advertising flyers, business cards and ad posters. These can be supported by Illustrator, GIMP or CorelDRAW. Our website offers a large selection of ready-made print templates. Our online print shop only accepts fully complete print files, which you can upload directly into your customer account. We recommend that you collaborate with professional graphic designers and advertising agencies when preparing your flyers, business cards and ad posters as well as for preparation of the final artwork files.
Fast, first-class fulfilment
Our online print shop fulfils your print orders affordably and in high quality. Answers to important questions about your order can be found in our FAQ section or in the Artwork Guide. We are also happy to give you telephone advice on our Freefone hotline.
Our ordering process is very simple: choose your product on our website, and pay by any conventional method, such as PayPal, instant transfer or pre-payment. If we receive your order before 5pm, our print shop will start working on it the very same day.
You can also specify the delivery time for your flyers, booklets or ad posters.