Flyers are a popular advertising medium for businesses. They take very little time and effort to produce, they are low-cost and best quality flyer printing remains affordable even in large runs. Flyers provide potential customers with important information about company services, details about new products, special campaigns or events in a concise format. That is why flyers appeal to recipients. For the best possible advertising results and lowest possible waste, there are a few ground rules which should be followed. When designing your flyer, the description of your product's USP should be kept as concise, accurate and as focussed as possible. For example, flyers targeted at young people demand a different approach than booklets for senior citizens. It is also important that the flyer contain key details about your company, the product or service advertised on the flyer, contact information, or how long a campaign or special offer is valid.
The layout of the flyer communicates the advertising message on a visual and emotional level, and thus draws the reader's conscious – and subconscious – attention to the main message. Whether flyers, business cards or booklets, success depends upon balance: optimum layout and content proportion, page number and size, font, graphics and paper weight or grammage. As a rule, flyers in A4 or square format attract attention faster than a flyer in A6 or DL format.
Print finishing with an ultraviolet coating gives your flyers that 'extra something’ and makes them just that much more exclusive. In addition to lending printed products a distinctive appearance and feel, uv coating is a very good choice for advertising materials that will be exposed to moisture, bending or sunlight. As well as enhancing the colour brilliance, uv coating increases the durability of your prints. Our friendly customer service team is happy to help you select the right paper and finishing to produce an optimal print result.