In the modern day, the business card is still a central printed product with which to leave behind a lasting impression on customers or potential business partners. The exchange of business cards is still regarded as the done thing in a commercial environment, and it can be of great assistance for a first contact. A business card handed over personally reinforces a company's image to an extraordinary extent, because the customer receives a personal reference. A professionally-designed visiting card also awakens the interest and attention of the observer. Apart from the design of a business card, the tactile and print properties of a business card are of prime importance in setting the company apart from its competitors. More on this in the following sections.
The creation of business cards made easy
A professionally designed business card should allow all necessary details to be taken in at a glance. Apart from the company name, the telephone number and the e-mail address, the website should be clearly in focus, so that the reader can find out further information on your company from the web. At trade fairs and exhibitions, you can advertise by placing a QR code with individual offers or information which the customer exclusively receives. Especially in the age of mobile communications, such campaigns are received positively and the business cards do not land in the next waste-paper basket. The correct order for your details is like this: the most important things come first. Secondary information should appear either at the bottom of the card or on the back. It should not be necessary to turn the card over to obtain essential information. A photo or a graphic may look attractive, but they are normally pretty reticent about the philosophy your company pursues. Instead, put the company logo and the name of the contact in a prominent position to get over the important information to the reader at one glance.